Rather than trying to combine two distinct design languages or overtly reminding people of the inspiration behind the co-branded watch, most retailers simply have an idea for a new colorway or an extension to an existing line, and this means that the resulting watch is usually something that both looks good and feels natural, rather than being a bit too on-the-nose when it comes to its intended design inspiration. Collaborations between watch brands and retailers can often be some of the most natural partnerships that exist within this industry.
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